Coffee with Cream and Pesticide?

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Health Lover


Coffee with Cream and Pesticide?
http://citizens.org/consumer-corner/...n-kroner-c-s-n

By Jayson Kroner, C.S.N.

The television commercials are brilliantly-crafted fusions of dancing
plum fairies waving wands of calorie-free pixie dust. The advertising
slogan is legendary; a perfectly penned typeset tap-dance that’s been
delicately dusted with the sweet, sweet overtones of sugary goodness
for all those wise enough to jump on this now billion dollar
bandwagon. You’ve got to hand it to the marketing efforts that
continue to fuel the sales of Splenda®.

This unheard of and seemingly overnight success has crowned Splenda®
the number one selling branded sweetener in the United States. It is
available in over 80 countries and can be found in more than 4,000
products. But in light of its mainstream recognition, a number of
questions have yet to be answered. Is it natural? Is it safe? Has the
American public been duped into believing that this “chemical”
sweetener might actually be healthy? What aren’t they telling us?

Let’s examine.

At the core of this confusion, is one of the most controversial
marketing slogans ever put down on paper; “Tastes like sugar, because
it’s made from sugar”. And yes, there is a bit of truth to this.
Splenda® does, in fact, start off as a sugar molecule. However, the
product that remains at the end of a patented 5 step process isn’t
even close to what most people know as “sugar.” Sadly, the average
health seeking consumer doesn’t have the time, the resources, or the
motivation to investigate this multi-million dollar marketing genius.
And honestly, why would they? After all, it’s made from sugar, right?
Let’s not kid ourselves. One trip to the company’s website is all it
takes to quickly realize that Splenda® is not natural, and it is most
certainly not sugar. Splenda® is a synthesized chemical, plain and
simple. Speaking of chemicals, the name itself waves a red flag all
its own. Sucralose, the chemical also known as Splenda®, bears a
remarkable resemblance to the word sucrose—a word used to define
common white table sugar. But make no mistake, by the time "sucralose”
finds its way into those bright yellow packets, there isn’t much left
to suggest that sugar ever existed.

Here’s how it’s done: Starting with a molecule of sugar, three
hydroxyl groups (atoms composed of hydrogen and oxygen) are
selectively removed and replaced with three atoms of chlorine. That’s
right, chlorine. By the time the process has been carried out to
completion, said sugar molecule has been transformed into a
chlorocarbon. And in case you’re not familiar with chlorocarbons,
allow me to bring you up to speed.

Chlorocarbons are non-natural substances. A few of their more well
known family members include carbon tetrachloride, trichlorethelene
and methylene chloride— chemical agents that have absolutely no place
in a healthy, human diet. On its own, chlorine is commonly founds in a
number of insecticides, bleach and bleach-based products, as well as
household and commercial disinfectants. Some of the more famous
members of this group include DDT, Chlorodane and Lindane.

The company brags of extensive research that demonstrates its safety.
Keep in mind, though, that the majority of the studies used to gain
approval as a food additive were conducted on lab rats, mice, rabbits,
guinea pigs and other animals.

The point to be made here is that you, as a health-minded consumer,
have the right to know what you’re putting in your body. If you’re
under the impression that those little yellow packets contain
something natural, you might want to reconsider your options. Or at
the very least, do some more homework.

Because honestly, if their marketing slogan read something along the
lines of, “Tastes 600 times sweeter than sugar, because it’s made with
chlorine,” how fast would you run out and buy some?

Think about it.